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The concept of cleaning has been altered forever, according to BASF.
May 21, 2020
By: TOM BRANNA
Editor
Consumers' perception of cleaning routines has shifted dramatically and it will have a dramatic impact on marketers and suppliers to the global household and industrial and institutional (HI&I) markets in the years ahead. In a blog on its site, BASF notes how sales of cleaning products are soaring and show no signs of slowing even as economies around the world open up. As BASF notes, before COVID-19, a family might have let a container of wipes languish in a cupboard for mon...
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